I-Line 24/7 Eyeliner

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Creamy, Blendable, AND Waterproof Eyeliner 

Waterproof gel eyeliner that delivers intense 24-hour wearable color. This blendable gel eyeliner with conditioning Vitamin E wins the award for the smoothest glide and longest wear. Pigment rich shades make a statement with instant color payoff. Apply and blend each eye as desired, as the product sets within fifteen seconds or so and then remains in place until you remove. Work out, swim, sweat - this liner works as hard as you do! No sharpener required. Simply rotate 20+ times to propel product for easy and versatile application and precise lines.

Madison's Tips

Apply gel eyeliner and blend into lashline with a small, angled brush (available in our makeup brush kit!) Use the brush to blend the eyeliner towards the outer part of your eye and then upwards for an effortless cat-eye! Clean up the edge with some concealer or a q-tip for a sharp, precise look. 

Work on one eye at a time, as this eyeliner sets quickly!

Use the shades Champagne Buzz, Heaven's Door, Totally Titanium, and Platinum Blonde to highlight the inner corner of your eye and brow bone.

Use any shade as an all-over shadow. Simply apply to lashline and smudge upwards with a brush or your finger. Add more layers until desired look is achieved.

This eyeliner is easily removed with an oil cleanser, micellar water, or waterproof eye makeup remover.


Made in USA


Ingredients: Isododecane, Cyclopentasiloxane, PEG/PPG-19/19 Dimethicone, Synthetic Wax, Hydrogenated Polydicyclopentadiene, NYLON-12, C20-40 Alcohols, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisastearate/Polyhydroxystearate/Sebacate, Polyethylene, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol. May Contain: Iron Oxides (CI 77491/CI 77492/CI 77499), Mica (CI 77019), Ferric Ferrocyanide (CI 77510)

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  • 5
    Favorite eyeliner!

    Posted by Unknown on 29th Apr 2020

    LOVE this eyeliner! So easy to apply, and it lasts all day! I have the chocolate fix shade, which is perfect for everyday wear. Planning on buying more!